[{"data":1,"prerenderedAt":286},["ShallowReactive",2],{"cs-2utech-fr":3,"cs-all-fr":272},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"client":10,"sector":11,"location":12,"year":13,"duration":14,"roles":15,"stack":22,"url":28,"image":29,"featured":30,"metrics":31,"gallery":44,"body":60,"_type":266,"_id":267,"_source":268,"_file":269,"_stem":270,"_extension":271},"\u002Fcase-studies\u002F2utech","case-studies",false,"fr","2UTech — une marque tech créée de A à Z","Thibault Pelette lançait son activité d'infrastructure systèmes & réseaux à Limoges sans aucune identité. On a tout construit : nom, logo, charte, site. Une marque accessible et cohérente, pensée pour être trouvée.","Thibault Pelette","Infrastructure systèmes & réseaux","Limoges",2026,"2 mois",[16,17,18,19,20,21],"Naming & copywriting","Branding","Logo","Charte graphique","Design","Développement",[23,24,25,26,27],"Nuxt 4","Adobe Illustrator","GSAP","Resend","Infomaniak","https:\u002F\u002F2utech.fr","\u002Fimages\u002Fcase-studies\u002F2utech\u002Fcover.jpg",true,[32,35,38,41],{"label":33,"value":34},"Performance Lighthouse (desktop)","92\u002F100",{"label":36,"value":37},"LCP (desktop)","1,8 s",{"label":39,"value":40},"First Contentful Paint","0,5 s",{"label":42,"value":43},"Stabilité visuelle (CLS)","0,007",[45,49,53,56],{"src":46,"alt":47,"size":48},"\u002Fimages\u002Fcase-studies\u002F2utech\u002F01.jpg","Page d'accueil 2UTech","large",{"src":50,"alt":51,"size":52},"\u002Fimages\u002Fcase-studies\u002F2utech\u002F02.jpg","Logo 2UTech aux formes douces","small",{"src":54,"alt":55,"size":52},"\u002Fimages\u002Fcase-studies\u002F2utech\u002F03.jpg","Logo showcase",{"src":57,"alt":58,"size":59},"\u002Fimages\u002Fcase-studies\u002F2utech\u002F04.jpg","Bannière Réseaux","wide",{"type":61,"children":62,"toc":258},"root",[63,72,93,100,105,172,178,202,208,220,226],{"type":64,"tag":65,"props":66,"children":68},"element","h1",{"id":67},"_2utech",[69],{"type":70,"value":71},"text","2UTech",{"type":64,"tag":73,"props":74,"children":75},"p",{},[76,78,84,86,91],{"type":70,"value":77},"Thibault Pelette lançait son activité de ",{"type":64,"tag":79,"props":80,"children":81},"strong",{},[82],{"type":70,"value":83},"services d'infrastructure systèmes & réseaux",{"type":70,"value":85}," à Limoges. Le problème : il avait une expertise solide, mais ",{"type":64,"tag":79,"props":87,"children":88},{},[89],{"type":70,"value":90},"aucune identité",{"type":70,"value":92},". Pas de nom installé, pas de logo, pas de charte, pas de site. Rien sur quoi un client pouvait tomber en cherchant ce qu'il fait.",{"type":64,"tag":94,"props":95,"children":97},"h2",{"id":96},"tout-partait-de-zéro",[98],{"type":70,"value":99},"Tout partait de zéro",{"type":64,"tag":73,"props":101,"children":102},{},[103],{"type":70,"value":104},"C'est le genre de projet que j'adore : la page blanche totale. On a construit la marque de A à Z, dans l'ordre.",{"type":64,"tag":106,"props":107,"children":108},"ul",{},[109,135,152,162],{"type":64,"tag":110,"props":111,"children":112},"li",{},[113,118,120,126,128,133],{"type":64,"tag":79,"props":114,"children":115},{},[116],{"type":70,"value":117},"Le nom et son sens.",{"type":70,"value":119}," « 2U » se lit comme un clin d'œil — ",{"type":64,"tag":121,"props":122,"children":123},"em",{},[124],{"type":70,"value":125},"« to you »",{"type":70,"value":127},", mais aussi ",{"type":64,"tag":121,"props":129,"children":130},{},[131],{"type":70,"value":132},"« universal utilities »",{"type":70,"value":134},". Une marque qui parle au client avant de parler technique.",{"type":64,"tag":110,"props":136,"children":137},{},[138,143,145,150],{"type":64,"tag":79,"props":139,"children":140},{},[141],{"type":70,"value":142},"Le logo.",{"type":70,"value":144}," Des formes un peu enfantines, un bleu tech, pour incarner une infrastructure ",{"type":64,"tag":79,"props":146,"children":147},{},[148],{"type":70,"value":149},"accessible et facile",{"type":70,"value":151}," plutôt que froide et intimidante. Travaillé sur Illustrator.",{"type":64,"tag":110,"props":153,"children":154},{},[155,160],{"type":64,"tag":79,"props":156,"children":157},{},[158],{"type":70,"value":159},"La charte graphique",{"type":70,"value":161}," complète, déclinable sur tous ses supports.",{"type":64,"tag":110,"props":163,"children":164},{},[165,170],{"type":64,"tag":79,"props":166,"children":167},{},[168],{"type":70,"value":169},"Le copywriting",{"type":70,"value":171},", pour traduire des prestations techniques en bénéfices clairs.",{"type":64,"tag":94,"props":173,"children":175},{"id":174},"le-site",[176],{"type":70,"value":177},"Le site",{"type":64,"tag":73,"props":179,"children":180},{},[181,183,188,190,194,196,200],{"type":70,"value":182},"Une vitrine ",{"type":64,"tag":79,"props":184,"children":185},{},[186],{"type":70,"value":187},"moderne et cohérente",{"type":70,"value":189}," avec cette image de marque, développée en ",{"type":64,"tag":79,"props":191,"children":192},{},[193],{"type":70,"value":23},{"type":70,"value":195},", formulaire de contact branché sur Resend, hébergée chez ",{"type":64,"tag":79,"props":197,"children":198},{},[199],{"type":70,"value":27},{"type":70,"value":201}," (et son engagement écologique, en phase avec le positionnement).",{"type":64,"tag":94,"props":203,"children":205},{"id":204},"le-résultat",[206],{"type":70,"value":207},"Le résultat",{"type":64,"tag":73,"props":209,"children":210},{},[211,213,218],{"type":70,"value":212},"Une activité enfin ",{"type":64,"tag":79,"props":214,"children":215},{},[216],{"type":70,"value":217},"visible sur internet",{"type":70,"value":219},", avec un cœur de cible identifié et une marque créée entièrement sur-mesure. Thibault est passé d'« expert sans vitrine » à une présence en ligne qui ressemble à son métier.",{"type":64,"tag":94,"props":221,"children":223},{"id":222},"performance-mesurée",[224],{"type":70,"value":225},"Performance mesurée",{"type":64,"tag":73,"props":227,"children":228},{},[229,231,236,238,243,245,249,251,256],{"type":70,"value":230},"Mesures Lighthouse (PageSpeed Insights), desktop, juin 2026 : ",{"type":64,"tag":79,"props":232,"children":233},{},[234],{"type":70,"value":235},"score Performance de 92\u002F100",{"type":70,"value":237},", un ",{"type":64,"tag":79,"props":239,"children":240},{},[241],{"type":70,"value":242},"Largest Contentful Paint à 1,8 s",{"type":70,"value":244},", un First Contentful Paint de ",{"type":64,"tag":79,"props":246,"children":247},{},[248],{"type":70,"value":40},{"type":70,"value":250}," et une stabilité visuelle quasi parfaite (",{"type":64,"tag":79,"props":252,"children":253},{},[254],{"type":70,"value":255},"CLS 0,007",{"type":70,"value":257},"). Loin d'un WordPress chargé de plugins.",{"title":259,"searchDepth":260,"depth":260,"links":261},"",2,[262,263,264,265],{"id":96,"depth":260,"text":99},{"id":174,"depth":260,"text":177},{"id":204,"depth":260,"text":207},{"id":222,"depth":260,"text":225},"markdown","content:fr:case-studies:2utech.md","content","fr\u002Fcase-studies\u002F2utech.md","fr\u002Fcase-studies\u002F2utech","md",[273,274,277,280,283],{"_path":4,"title":8,"year":13},{"_path":275,"title":276,"year":13},"\u002Fcase-studies\u002Fazur-nettoyage-limoges","Azur Nettoyage — récupérer son site après un litige d'agence",{"_path":278,"title":279,"year":13},"\u002Fcase-studies\u002Fleriche-poesie","Leriche Poésie — un écrin headless pour publier mes poèmes",{"_path":281,"title":282,"year":13},"\u002Fcase-studies\u002Fndong-hypnobienetre","Ndong Hypno Bien-Être — reprendre la main après un piratage de domaine",{"_path":284,"title":285,"year":13},"\u002Fcase-studies\u002Ftony-design","Tony Design — le studio qui assume le vrai sur-mesure",1782272005619]