[{"data":1,"prerenderedAt":214},["ShallowReactive",2],{"blog-carte-de-visite-qui-fonctionne-en":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"body":11,"_type":208,"_id":209,"_source":210,"_file":211,"_stem":212,"_extension":213},"\u002Fblog\u002Fcarte-de-visite-qui-fonctionne","blog",false,"en","The business card is not dead. It is just badly made.","People have been calling it obsolete for fifteen years, and it remains the only asset that stays in a pocket. What separates a card people keep from a card people bin.","2026-08-12",{"type":12,"children":13,"toc":199},"root",[14,22,28,33,40,45,59,65,70,83,89,99,109,119,137,147,153,158,163,183,189,194],{"type":15,"tag":16,"props":17,"children":19},"element","h1",{"id":18},"the-business-card-is-not-dead-it-is-just-badly-made",[20],{"type":21,"value":8},"text",{"type":15,"tag":23,"props":24,"children":25},"p",{},[26],{"type":21,"value":27},"Its death has been announced for fifteen years. Meanwhile everyone keeps handing them out — and everyone keeps throwing them away.",{"type":15,"tag":23,"props":29,"children":30},{},[31],{"type":21,"value":32},"The format is not the problem. The problem is that a business card gets treated as paperwork: drop in the logo, the name, the number, order a hundred at standard size, forget about it. The result is a rectangle that looks like a thousand others and ends up at the bottom of a pocket before reaching a bin.",{"type":15,"tag":34,"props":35,"children":37},"h2",{"id":36},"what-actually-happens-when-you-hand-it-over",[38],{"type":21,"value":39},"What actually happens when you hand it over",{"type":15,"tag":23,"props":41,"children":42},{},[43],{"type":21,"value":44},"A card is read in three seconds and judged in one. It is the only moment your brand passes through someone's hands — not a screen, not an algorithm. The weight, the texture, the way light catches the ink: all of it lands before the first word is read.",{"type":15,"tag":23,"props":46,"children":47},{},[48,50,57],{"type":21,"value":49},"This is exactly the subject of ",{"type":15,"tag":51,"props":52,"children":54},"a",{"href":53},"\u002Fblog\u002Fsite-ne-reflete-pas-qualite",[55],{"type":21,"value":56},"your image is worth less than your work",{"type":21,"value":58},": an asset sets a price for you before you open your mouth. A flimsy card on thin stock says \"just starting out\", even with fifteen years behind you.",{"type":15,"tag":34,"props":60,"children":62},{"id":61},"the-paper-does-half-the-work",[63],{"type":21,"value":64},"The paper does half the work",{"type":15,"tag":23,"props":66,"children":67},{},[68],{"type":21,"value":69},"This is the part everyone skips, because it does not show on a screen. 350 gsm and 250 gsm feel nothing alike in the hand. Textured stock and gloss-coated tell different stories. A matte finish absorbs light and adds depth; a soft-touch lamination changes the feel entirely.",{"type":15,"tag":23,"props":71,"children":72},{},[73,75,81],{"type":21,"value":74},"And none of it can be chosen from a thumbnail on a webshop. That is why I work with ",{"type":15,"tag":76,"props":77,"children":78},"strong",{},[79],{"type":21,"value":80},"Copifac, rue des Arènes in Limoges",{"type":21,"value":82},": you can go and handle the papers, compare two weights side by side before deciding. A choice made by touch is rarely regretted.",{"type":15,"tag":34,"props":84,"children":86},{"id":85},"the-five-recurring-mistakes",[87],{"type":21,"value":88},"The five recurring mistakes",{"type":15,"tag":23,"props":90,"children":91},{},[92,97],{"type":15,"tag":76,"props":93,"children":94},{},[95],{"type":21,"value":96},"Putting everything on it.",{"type":21,"value":98}," Name, role, two numbers, two email addresses, postal address, website, four social handles, a QR code and a tagline. A card is not a CV: it gives one reason to get back in touch and one way to do it. The rest is noise.",{"type":15,"tag":23,"props":100,"children":101},{},[102,107],{"type":15,"tag":76,"props":103,"children":104},{},[105],{"type":21,"value":106},"Text three millimetres from the edge.",{"type":21,"value":108}," Without a safety margin, the trim eats it. And the trim always eats a little.",{"type":15,"tag":23,"props":110,"children":111},{},[112,117],{"type":15,"tag":76,"props":113,"children":114},{},[115],{"type":21,"value":116},"Colours picked on screen.",{"type":21,"value":118}," A screen emits light, paper reflects it. An electric blue that looks perfect on your monitor can come back dull if the file was not prepared in CMYK.",{"type":15,"tag":23,"props":120,"children":121},{},[122,127,129,135],{"type":15,"tag":76,"props":123,"children":124},{},[125],{"type":21,"value":126},"A stretched logo.",{"type":21,"value":128}," A logo with no small-size variant ends up distorted or illegible. That is solved upstream, when building the ",{"type":15,"tag":51,"props":130,"children":132},{"href":131},"\u002Fen\u002Fbrand-identity",[133],{"type":21,"value":134},"brand identity",{"type":21,"value":136},", not afterwards.",{"type":15,"tag":23,"props":138,"children":139},{},[140,145],{"type":15,"tag":76,"props":141,"children":142},{},[143],{"type":21,"value":144},"Front side only.",{"type":21,"value":146}," The back is half the surface, and it is almost always wasted. That is where the thing people remember goes: one sentence, a pattern, a block of colour.",{"type":15,"tag":34,"props":148,"children":150},{"id":149},"one-card-two-proposals",[151],{"type":21,"value":152},"One card, two proposals",{"type":15,"tag":23,"props":154,"children":155},{},[156],{"type":21,"value":157},"When I design a card, I always deliver two versions. Not two variants of one idea — two directions, both held within the brand universe. You keep one, we refine it, and you leave with press-ready files: CMYK, 300 dpi, bleed, crop marks.",{"type":15,"tag":23,"props":159,"children":160},{},[161],{"type":21,"value":162},"Printing itself stays invoiced directly by the printer. You keep control over paper, finish and quantity, with no middleman margin.",{"type":15,"tag":23,"props":164,"children":165},{},[166,168,174,176,181],{"type":21,"value":167},"Prices are ",{"type":15,"tag":51,"props":169,"children":171},{"href":170},"\u002Fen\u002Fpricing",[172],{"type":21,"value":173},"published openly",{"type":21,"value":175},", and the business card is part of the ",{"type":15,"tag":51,"props":177,"children":178},{"href":170},[179],{"type":21,"value":180},"launch pack",{"type":21,"value":182}," alongside the identity and the flyer.",{"type":15,"tag":34,"props":184,"children":186},{"id":185},"what-to-take-away",[187],{"type":21,"value":188},"What to take away",{"type":15,"tag":23,"props":190,"children":191},{},[192],{"type":21,"value":193},"A business card is cheap to produce. What is expensive is printing a thousand useless ones because they were rushed in twenty minutes on an online template.",{"type":15,"tag":23,"props":195,"children":196},{},[197],{"type":21,"value":198},"If you remember one thing: go and touch the paper before choosing. The rest follows.",{"title":200,"searchDepth":201,"depth":201,"links":202},"",2,[203,204,205,206,207],{"id":36,"depth":201,"text":39},{"id":61,"depth":201,"text":64},{"id":85,"depth":201,"text":88},{"id":149,"depth":201,"text":152},{"id":185,"depth":201,"text":188},"markdown","content:en:blog:carte-de-visite-qui-fonctionne.md","content","en\u002Fblog\u002Fcarte-de-visite-qui-fonctionne.md","en\u002Fblog\u002Fcarte-de-visite-qui-fonctionne","md",1786781053357]