[{"data":1,"prerenderedAt":179},["ShallowReactive",2],{"blog-flyer-qui-ne-finit-pas-a-la-poubelle-en":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"body":11,"_type":173,"_id":174,"_source":175,"_file":176,"_stem":177,"_extension":178},"\u002Fblog\u002Fflyer-qui-ne-finit-pas-a-la-poubelle","blog",false,"en","A flyer in the bin costs more than a flyer done properly","Five hundred ignored flyers is five hundred times the unit price for zero contacts. The calculation that should come before any print order.","2026-08-13",{"type":12,"children":13,"toc":164},"root",[14,22,34,39,46,51,56,70,76,81,86,92,97,109,114,120,125,146,152],{"type":15,"tag":16,"props":17,"children":19},"element","h1",{"id":18},"a-flyer-in-the-bin-costs-more-than-a-flyer-done-properly",[20],{"type":21,"value":8},"text",{"type":15,"tag":23,"props":24,"children":25},"p",{},[26,28],{"type":21,"value":27},"The flyer is the most badly judged asset in print. It looks expensive when you read the design quote, and cheap when you read the unit price at the printer. Both calculations are wrong, because neither measures what matters: ",{"type":15,"tag":29,"props":30,"children":31},"strong",{},[32],{"type":21,"value":33},"how many people do something after reading it.",{"type":15,"tag":23,"props":35,"children":36},{},[37],{"type":21,"value":38},"Five hundred flyers handed out and ignored is not five hundred assets at fifteen cents. It is an entire budget for zero contacts, plus the hours spent distributing them.",{"type":15,"tag":40,"props":41,"children":43},"h2",{"id":42},"one-flyer-one-message-one-action",[44],{"type":21,"value":45},"One flyer, one message, one action",{"type":15,"tag":23,"props":47,"children":48},{},[49],{"type":21,"value":50},"The simplest rule, and the most frequently broken. A flyer announcing the opening, presenting six services, listing opening hours, running a promotion and inviting people to follow three social accounts does nothing at all. The reader retains nothing because nobody told them what to retain.",{"type":15,"tag":23,"props":52,"children":53},{},[54],{"type":21,"value":55},"An effective flyer fits in one sentence: what should this person do within ten days? Call, come in, book, show up with the paper in hand. Everything else on the asset exists to make that action obvious.",{"type":15,"tag":23,"props":57,"children":58},{},[59,61,68],{"type":21,"value":60},"Same reasoning as for a website, covered in ",{"type":15,"tag":62,"props":63,"children":65},"a",{"href":64},"\u002Fen\u002Fblog\u002Fconvertir-visiteurs-clients",[66],{"type":21,"value":67},"turning visitors into clients",{"type":21,"value":69},": without a clear intention, a pretty asset triggers nothing.",{"type":15,"tag":40,"props":71,"children":73},{"id":72},"format-decides-the-budget-before-design-does",[74],{"type":21,"value":75},"Format decides the budget before design does",{"type":15,"tag":23,"props":77,"children":78},{},[79],{"type":21,"value":80},"An A6 double-sided, an A5, a three-fold and a die-cut leaflet require neither the same layout work nor the same print budget. The three-fold in particular is designed in unfolding order: what you see closed, what appears at the first fold, what opens up full size. It is a small piece of staging, and it is decided before drawing.",{"type":15,"tag":23,"props":82,"children":83},{},[84],{"type":21,"value":85},"Print run matters too, but not the way people assume. Going from 500 to 1,000 copies rarely adds half again to the bill: setup cost is fixed, only the paper scales after that. Printing too few is often the most expensive decision per contact.",{"type":15,"tag":40,"props":87,"children":89},{"id":88},"the-proof-the-last-free-stage",[90],{"type":21,"value":91},"The proof, the last free stage",{"type":15,"tag":23,"props":93,"children":94},{},[95],{"type":21,"value":96},"Once the file has gone to the printer, a misplaced comma costs a full reprint. Which is why we sign off a proof, read together, line by line — and read by two people, because whoever wrote the copy no longer sees their own typos.",{"type":15,"tag":23,"props":98,"children":99},{},[100,102,107],{"type":21,"value":101},"With ",{"type":15,"tag":29,"props":103,"children":104},{},[105],{"type":21,"value":106},"Copifac, rue des Arènes in Limoges",{"type":21,"value":108},", we can go further than a PDF on screen: see a proof on the chosen stock, check how the colours actually land and whether the body text holds up. A block of colour that looks deep on a backlit screen can come out flat on uncoated paper. That cannot be guessed, only observed.",{"type":15,"tag":23,"props":110,"children":111},{},[112],{"type":21,"value":113},"Another very practical advantage: the job is collected in person, with no shipping cost or delivery delay. When a flyer has to be ready for an event, that matters more than ten euros on the quote.",{"type":15,"tag":40,"props":115,"children":117},{"id":116},"the-file-mistakes-that-cost-a-reprint",[118],{"type":21,"value":119},"The file mistakes that cost a reprint",{"type":15,"tag":23,"props":121,"children":122},{},[123],{"type":21,"value":124},"Missing bleed first: artwork running to the edge must extend three millimetres beyond, or the trim leaves a white sliver. Then 72 dpi images pulled from the website, sharp on screen and soft on paper. Then unoutlined fonts, substituted at the printer. And RGB left as is, which shifts saturated colours.",{"type":15,"tag":23,"props":126,"children":127},{},[128,130,136,138,144],{"type":21,"value":129},"These are technical details, and that is precisely why they come already handled in the files I deliver. What the service covers is ",{"type":15,"tag":62,"props":131,"children":133},{"href":132},"\u002Fen\u002Fprint-design",[134],{"type":21,"value":135},"detailed here",{"type":21,"value":137},", and prices are ",{"type":15,"tag":62,"props":139,"children":141},{"href":140},"\u002Fen\u002Fpricing",[142],{"type":21,"value":143},"published",{"type":21,"value":145},".",{"type":15,"tag":40,"props":147,"children":149},{"id":148},"what-to-take-away",[150],{"type":21,"value":151},"What to take away",{"type":15,"tag":23,"props":153,"children":154},{},[155,157,162],{"type":21,"value":156},"Before ordering, ask one question: ",{"type":15,"tag":29,"props":158,"children":159},{},[160],{"type":21,"value":161},"what should the person holding this paper do next?",{"type":21,"value":163}," If you cannot answer in a sentence, the flyer is not ready — and printing it now means buying paper, not clients.",{"title":165,"searchDepth":166,"depth":166,"links":167},"",2,[168,169,170,171,172],{"id":42,"depth":166,"text":45},{"id":72,"depth":166,"text":75},{"id":88,"depth":166,"text":91},{"id":116,"depth":166,"text":119},{"id":148,"depth":166,"text":151},"markdown","content:en:blog:flyer-qui-ne-finit-pas-a-la-poubelle.md","content","en\u002Fblog\u002Fflyer-qui-ne-finit-pas-a-la-poubelle.md","en\u002Fblog\u002Fflyer-qui-ne-finit-pas-a-la-poubelle","md",1786781053357]