Your brand fits in a PDF. That is exactly the problem.
A logo delivered alone, a guideline nobody reopens, and every asset drifts its own way. An identity is a system that holds up without you.
What it solves
A logo that does not survive its first real use
Perfect on the board, illegible small or in one colour. A logo is drawn for every use.
A guideline nobody applies
Forty pages of PDF, and the next supplier improvises. What isn't tooled doesn't get applied.
A brand that looks like no one, except its competitors
Same codes, same colours as the sector. What sets you apart already exists: it just needs to be made visible.
What you get
- Primary logotype, horizontal and monogram variants, monochrome versions
- Colour palette checked against WCAG contrast, not picked by eye
- Type system: scale, weights, usage, edge cases
- Design system in the browser: the real components, not a board to interpret
- Usage rules: what to do, what never to do, clear space
- Source files and exports ready for both web and print
How it works
We look at what exists
Your assets, your competitors', what your clients say.
In detail
Before drawing, we need to know what you look like today — and what you already look too much like.
We set the territory
What the brand says, to whom, and what it will never say.
In detail
The step most people skip — and the one that saves three rounds of revisions.
We draw, and test in real conditions
Small, in one colour, on dark backgrounds, as a favicon.
In detail
It also has to survive a business card. If it doesn't hold everywhere, it doesn't hold.
We deliver a system, not files
What you need to produce your next assets without me.
In detail
Plus the code that makes the system directly usable on the web.
Frequently asked questions
How long does a full identity take?
Usually three to six weeks, depending on the number of assets. What stretches it is never the drawing: it's approval time.
Can I keep my current logo?
Often, yes. Many logos are simply untooled: no variants, no rules. We build the system around what exists.
What exactly is a design system in the browser?
Instead of a PDF your developer has to interpret, I deliver coded components, visible in the browser in their real states. What you approve is already what goes live.
On the same subject
How to tell your story online (without falling into clichés)
"Passionate since forever," "customer at the center"… These phrases say nothing about you. Here's how to tell a true story — one that filters and attracts.
Read the articleHow to stop looking like your competitors
When everyone uses the same templates, the same colors, the same phrases, the only criterion left is price. Here's how to break out of it.
Read the article
Other services
Let's talk about your brand.
Thirty minutes to look at what you have and what is missing. No commitment, and a straight answer — even if it is “leave it alone”.
What happens next?
- You describe your project in a few clicks, in the form.
- I send you a detailed quote within 48 hours.
- We fine-tune it together before anything starts.