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ETIENNE LERICHEProduct Designer & Branding Expert
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Case study

Case studies

  • 01

    2UTech — a tech brand built from scratch

    Thibault Pelette was launching his systems & network infrastructure business in Limoges with no identity at all. We built everything: name, logo, guidelines, site. An accessible, coherent brand designed to be found.

    Naming & copywritingBrandingLogoVisual identityDesignDevelopment
  • 02

    Azur Nettoyage — recovering a site after an agency dispute

    An agency had sold Bilal SEO on a site with barely any design. After recovering the rights to his domain, he called me back: "Etienne, I want your site again!" We rebuilt everything in 3 weeks.

    DesignDevelopmentRedesign
  • 03

    Leriche Poésie — a headless showcase to publish my poems

    My own project: a fast, polished place to share my poetry widely, with email capture and a headless WordPress back-office to manage everything myself.

    BrandingContentDesignDevelopment
  • 04

    Ndong Hypno Bien-Être — taking back control after a domain hijack

    Senghane Ndong, a hypnotherapist in Limoges, had her domain name hijacked. We turned it into a fresh start: a fast, dark/light one-page site built to reassure before the first appointment.

    BrandingDesignDevelopmentMotion design
  • 05

    Tony Design — the studio that owns real bespoke

    My studio dedicated to rebuilding old, slow, poorly optimised sites that don't convert. A direct answer to every agency selling an Elementor template for €10,000 and calling it 'bespoke'.

    Brand creationPositioningLogoDesignDevelopment
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EL
Product Designer & Branding Expert