Thoughts on design, brand and the web
Concrete lessons from real projects. No hollow theory.
Changing Your Logo Won't Save Your Product: Rebranding vs. Redesign
Confusing a rebrand with a redesign is the most expensive mistake growing brands make. Why changing your logo when nothing else changes is an illusion, and how to execute a redesign without getting locked into proprietary code.
Read the articleA poster is read from five metres, not on your screen
Most posters are designed thirty centimetres from a monitor and read from five metres in the street. That gap is the whole problem.
Read the articleA flyer in the bin costs more than a flyer done properly
Five hundred ignored flyers is five hundred times the unit price for zero contacts. The calculation that should come before any print order.
Read the articleYou don't tell the mechanic which wrench to use
Nobody prescribes their own repair at the garage. In web design, it's become the norm. What separates a project that works from one that stalls: the brief, the deposit, creative freedom and the famous red button.
Read the articleThe business card is not dead. It is just badly made.
People have been calling it obsolete for fifteen years, and it remains the only asset that stays in a pocket. What separates a card people keep from a card people bin.
Read the articleHow to stop looking like your competitors
When everyone uses the same templates, the same colors, the same phrases, the only criterion left is price. Here's how to break out of it.
Read the articleHow to tell your story online (without falling into clichés)
"Passionate since forever," "customer at the center"… These phrases say nothing about you. Here's how to tell a true story — one that filters and attracts.
Read the articleWhy your website doesn't convert (and how to fix it)
Traffic isn't enough. If the path between a visitor and getting in touch is broken, you lose clients in silence. Here are the most common conversion killers — and how to fix them.
Read the articleYour website doesn't reflect the quality of your services? Here's why.
When Senghane Ndong contacted me, her domain name had just been hijacked and her site dated back to 2020. She was losing credibility before even speaking to prospects. Here's how we changed that.
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