Thoughts on design, brand and the web
Concrete lessons from real projects. No hollow theory.
How to stop looking like your competitors
When everyone uses the same templates, the same colors, the same phrases, the only criterion left is price. Here's how to break out of it.
Read the articleHow to tell your story online (without falling into clichés)
"Passionate since forever," "customer at the center"… These phrases say nothing about you. Here's how to tell a true story — one that filters and attracts.
Read the articleWhy your website doesn't convert (and how to fix it)
Traffic isn't enough. If the path between a visitor and getting in touch is broken, you lose clients in silence. Here are the most common conversion killers — and how to fix them.
Read the articleYour website doesn't reflect the quality of your services? Here's why.
When Senghane Ndong contacted me, her domain name had just been hijacked and her site dated back to 2020. She was losing credibility before even speaking to prospects. Here's how we changed that.
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