- The age check becomes a gesture. To enter, the visitor slides a golden medallion. The legal requirement becomes the first contact with the brand.
- A page per cuvée. Brut, Blanc de Blancs, Rosé, Grande Réserve: each cuvée has its page, and the signature cuvée has a screen of its own.
- A door for the trade. Importers, companies, restaurateurs, wine shops: each has its own entrance and its own enquiry.
- Two languages. The website reads in French as well as in English.
Case study
Émile Paris — the age check becomes a gesture
The house of Émile Paris has been making champagne since 1884. Its old website greeted visitors with a question laid over a grey photo; the new one sets up a house: midnight blue, gold, and the bottle up front.
View live , Émile Paris (new tab)
Preview address, before going live on the client's domain.
Where it started
The old website opened on an age check laid over a grey photo, then on a slogan in capitals between two red bands. On mobile, the page took 14.1 seconds to load.
The page had no title, and three links had no name a screen reader could read.
What changed
The website, screen by screen
The measurements
| Measurement | Before | After | Change |
|---|---|---|---|
| Mobile load timeTime to see the main content, on a slow 4G connection (LCP). | 14.1 s | 4.9 s4.9 s | −9.2 sBetter |
| AccessibilityContrast, keyboard, screen readers. | 88/100 | 100/100100/100 | +12 ptsBetter |
| Best practicesSecurity, images, browser errors. | 96/100 | 100/100100/100 | +4 ptsBetter |
Measurements: Lighthouse 13.5.0, mobile, median of 3 runs, on 11 October 2026.
Lighthouse 13.5.0, mobile profile (simulated slow 4G), median of three runs, old and new websites measured on the same day, October 11, 2026, on the age-check screen (the one a first-time visitor sees):
- Load (LCP): from 14.1 s to 4.9 s
- Accessibility: from 88 to 100/100, no errors found anymore
- Best practices: from 96 to 100/100
The new website was measured on its preview address, not yet on the client's domain.
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